Consumer Perceived Value Analysis of New & Incumbent Brands of Gudang Garam & Sampoerna
Gudang Garam and Sampoerna fendi wide belt are the biggest cigarette companies in Indonesia.Both ofthem haveboth incumbent and new brands.Gudang Garam has Surya 16 as its incumbentbrand and just released Surya Slim as its new brand, while Sampoerna has A Mild as itsincumbent brand and introduced Avolution as its new brand.The companies pursued diff